• Speculative Design Expertise

  • User-Centered App Development

  • Sustainability Integration

  • Marketing and Visual Storytelling

  • Holistic Design Process

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Loop - Clothing Resale UX

  • Speculative and Future-Focused Design

    "Loop" explores how future technologies and systems can address overconsumption in fashion and promote sustainability. By hyperbolizing existing design and business structures, it provides a forward-thinking solution for clothing resale and trade-ins, showcasing my ability to critically address global challenges through design.

  • Sustainability-Driven Design Solutions

    The project focuses on reducing waste and overproduction by encouraging users to trade, resell, or recycle clothing. By integrating sustainability principles into workflows and system design, I developed a practical, user-friendly approach that aligns with ethical and environmental goals.

  • User-Centered App Design and Real-World Application

    Although speculative in concept, "Loop" was designed as a real-world app with detailed prototypes, intuitive user journeys, and cohesive branding. This work reflects my ability to transform forward-thinking ideas into functional systems, ensuring a seamless and engaging user experience.

  • Integrated Marketing Campaign and Visual Storytelling

    To support the app’s launch, I designed a marketing campaign that highlights its mission of sustainability and innovation. The promotional assets and visuals effectively convey the app’s value to target audiences, emphasizing my skills in crafting cohesive narratives and impactful marketing strategies.

Video advertisement - Features

The following shows a video made for the final presentation element of the design, the audio-visual demonstrates a few hypothetical features within a new app update:

User interaction - Demonstration

The following shows a video made in part of the final demonstration of the user functions in “Loop”. The demo reflects a trade-in point interaction with users:

Speculative Design - IM (BSc)

  • Critical Design & Speculative Approaches

The project consisted of intuitive user journeys, interfaces, and workflows for a functional prototype - conducting research, conceptualization, and execution, balancing innovative thinking with practical application to present a critical design piece.

  • Exploring unconventional Creative Processes

This module helped to explore and review my own understanding of the creative process, taking a less user-focused and instead more critical/theoretical approach to design justification, development and research.